The feelgood factor: Supporting good causes
We all have charities close to our hearts and as a company we try to support those causes that have touched our staff and impact on our local communities. From wearing Christmas jumpers for the NSPCC, fundraising for Great Ormond Street Hospital, or even going so far as to sign up for a triathlon for in support of the Tamdown Foundation and the Juvenile Diabetes Research Foundation, we try hard to make a small difference to those in need.
Luckily, not all fundraising involves running or cycling. At the end of September the staff of the London office once again joined together to raise money for Macmillan Cancer Support by baking (and eating) cakes for The World’s Biggest Coffee Morning. Mary Berry has got some competition if the array of goodies on show was anything to go by – including gluten free and diabetic-friendly sugar-alternative offerings. The sugar rush was welcome on a Friday morning and everyone gave generously, with most people knowing friends or family touched by cancer. When the cake crumbs had been dusted off and the money counted, the board then kindly matched the donations, doubling the total raised for the charity.
The work of Macmillan in supporting those affected with the disease provides an invaluable lifeline, with the nurses, professionals and volunteers helping people across all aspects of their lives to take back control after diagnosis. Nationally, last year’s coffee morning raised a staggering £25 million to help the continued funding of this work – this year’s figure currently stands at £21.69 million and rising, and we‘re delighted that once again we could get involved and show our support for this worthwhile cause.
Of a more energetic nature, and in keeping with helping those we know to help others, we’re also sponsoring Martin Brown of Fleet Alliance, one of our supply partners, on an Arctic Trek on behalf of a children’s charity. Martin is setting off in January 2017 and he’ll battle temperatures as low as -32oC as he raises money for medical equipment, family services and paediatric research at his local NHS unit. Good luck Martin!
We know that every penny can make a difference. It’s just part of what makes Eland Cables a special place to work - everyone views corporate responsibility and our CSR strategy as being an essential part of our activities. Our charity efforts sit alongside our efforts to minimise the impact of our business on the environment, and our responsibility to our staff wellbeing. After all, if we don’t care about one another, who will care about us?
