What is the cloud?
In information technology “the cloud” refers to data storage or processing transferred from local users’ drives to data centres, over the internet and through bespoke software or systems.
“The cloud” is a misleading term. There are in fact multiple ‘clouds’ run by different service providers. For example, Microsoft OneDrive is a cloud storage platform; Google Drive is another. They both use the same technology to store files and data ‘in the cloud,’ but files that are saved to OneDrive and Google Drive are not in the same place.
Secondly, data isn’t actually stored ‘in the cloud.’ All data has to be stored in a physical location within a data centre. ‘The cloud’ is the technology that enables you to access that data and work with it as though it were stored on your computer, from any device and any location. The precise location of your data will depend on who is providing your cloud service, and where in the world you are. Many major providers of cloud services such as Microsoft, Google, and Amazon have data centres in different locations all over the world, which they use to store data users access through cloud services like OneDrive, Google Drive, or Amazon Web Services.

Why are data centres important for “the cloud”?
Obviously, a key component of the cloud is represented by these data centres, and consequently companies who own and operate these data centres invest a lot of time and money to ensure that they are not secure and available 24 hours a day, 365 days a year.
An interruption of even minutes can have serious repercussions for any organisation that relies on the cloud to power its technology or data.
How does Eland Cables support the data centres industry?
A crucial component of that is ensuring a constant power supply to the servers inside the data centre. That includes using high quality cables to supply power to the servers (preferably with low smoke zero halogen sheathing to protect equipment in the event of a fire), but also looking at the seamless transition of uninterruptable power supply (UPS) systems and backup generators that can provide power should the national grid fail.
Eland Cables is a specialist power cable supplier supporting hyperscale and enterprise data centre builds, refurbishments and maintenance projects around the world. Download our Data Centre brochure or contact our Sales team to discuss your needs.
People also ask
Data centres consume a large amount of power. Not only do they need to run the servers that make up the data centre – they also need to run cooling systems to ensure that the data centre doesn’t overheat
Transferring data uses the same principle as conducting electricity along a length of metal. Any data you send over a cable is converted into binary code – a collection of 1s and 0s. The device transmitting the data will send current along the cable at two different voltages (for instance, 0V and 5V), with one voltage representing 1s and the other 0s.
The choice between fibre optic and copy isn’t a simple case of one being better than the other. It depends on the application.
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